A/B Testing, or split testing, allows you and your team to make slight iterations to your sales copy to test the effectiveness and prospect engagement of different variations.
You can use A/B testing to test both quantitative and qualitative attributes of your copy, and use statistics to go with the versions that perform the best.
Ultimately, there are many advantages to using A/B testing. In Uptics, the biggest use cases are to get your subject lines, message bodies, and CTAs fine-tuned using real prospect engagement data.
How can I use A/B Testing in Uptics?
To access A/B Testing, you simply need to build a new sequence or go to the 'Steps' section of an existing Sequence.
While in the Sequence Builder, after you add an Email Template, which will be your A test, click the A/B Test Icon to the left of the Edit Pencil.
Once you click, you will see another Email Template step show up and you can proceed to choose your B test Email Template or create a new one. Also, you can use the drag bar above to adjust the allocation percentage of A test versus B test email sends.
Once you have clicked 'Save,' and your sequence is live, you will begin to see the A/B Testing Stats come through on the Sequence Stats page.
Below is a short informational video on A/B Testing in Uptics and how to test your sales copy and improve campaign performance.