The email gods punish you for using the same cold email template over and over again.
That's why open rates dwindle over time.
"They get wise to the trickery"
The solutions...
1. Hyper-Personalization (which I realize takes much more effort - it makes sense usually for high ticket and/or enterprise)
2. Changing up your template when results begin to diminish. (which you don't always recognize right away)
There is a 3rd solution too...
It's called "SpinTax".
It's a fancy term for "rotating content".
Essentially you just have several variations of your cold email sentences.
This has the potential of creating unlimited variations of your email, which the email gods favor much more.
And in case you're curious, yes, Uptics has this alien-like superpower. Here's how you use it...
Step #1:
Create Snippet Groups for each "line" of your email and write multiple variations of the same line.
Pro Tip: Name your Snippet Groups with a number in front that follows the flow of your email starting with Subject Lines with the number "0" or whatever you prefer.
Step #2:
Add the Snippet Groups into an email template and make sure to follow the proper flow of your email using the naming convention I mentioned above.
Pro Tip: Send yourself test emails to ensure everything checks out 👌
Step #3:
Add the email template into a Sequence. Uptics will handle rotating your content effectively creating thousands of variations (depending how many lines you write in each snippet group)
Pro Tip: Use the Uptics Outbound 'Home' tab to quickly create all your assets
Then just sit back and watch the magic!
If you have any questions please don't hesitate to ask us.