This article will guide you through the process of using Uptics' AB Test Automation feature tool to optimize your email performance.
Using statistical analysis methods and AI, this feature will adjust the sending ratio of your A/B test variations based on their performance, helping you achieve better results.
The following topics will be covered:
Using the AB Test Automation Feature
To use this feature, it can be accessed and turned on within any existing sequence you may have, or when building a new sequence.
To use the AI A/B Test feature, follow the steps below while present inside the Sequence Actions (Sequence Steps) section of any sequence.
Click the + sign to add a step to your sequence.
Select 'Email', under the Outreach tab, on the popup that appears.
Select an existing email template you'd like to use for the A test or create a new email template using the + sign.
Select the A/B Test icon after selecting your email template.
Click on 'Pick a template', and then select an existing email template you'd like to use for the B test or create a new email template using the + sign.
Turn on the AB Test Automation toggle and choose your goal from the dropdown list that appears.
Once you have turned on the AB Test Automation and selected your goal, proceed by completing your sequence setup and hitting the 'Save' button in the bottom right-hand corner.
Once you have activated and saved the AI A/B Test Feature in a Sequence, this will initiate the AI-driven adjustment process that optimizes your email sends automatically.
Selecting a Goal
In the AB Test Automation setup, it's crucial (and required) to select a goal to let the AI know what you're striving for in each test.
Uptics provides the following goal options to choose from:
More Opens: This goal focuses on increasing the number of recipients who open your emails.
Note: In order to utilize the 'More Opens' goal for a particular sequence, you must have the 'Track Email Opens' setting enabled under the Sequence Sending Options.
More Clicks: Choose this goal to drive higher click-through rates by encouraging recipients to engage with your email content.
Note: In order to utilize the 'More Clicks' goal for a particular sequence, you must have the 'Track Link Clicks' setting enabled under the Sequence Sending Options.
More Replies: Opt for this goal if your aim is to generate more responses or replies from your recipients.
More Interested: This goal prioritizes identifying recipients who show genuine interest in your emails or offerings.
Note: In order to utilize the 'More Interested' goal for a particular sequence, you must have the 'AI reply sentiment analysis' setting enabled under the Sequence Automation Options.
Less Unsubscribes: Select this goal to reduce the number of recipients unsubscribing from your emails.
Note: In order to utilize the 'Less Unsubscribes' goal for a particular sequence, you must have the 'AI reply sentiment analysis' setting enabled under the Sequence Automation Options.
Understanding the AI Adjustment Process
After enabling AB Test Automation and selecting a goal, the AI starts monitoring the performance of your A/B variations and uses statistical analysis methods to favor an A/B variation if there's a confidence level that one variation is performing better than the other.
If the confidence grows, we'll continue to favor the variation producing better results.
Conversely, if the confidence decreases, we will adjust the sending ratio backward.
If there's no confidence, the A/B setting will remain at 50/50.
If there's almost certain confidence, the A/B setting will adjust to 100% on the variation that is producing better results.
This adjustment process is ongoing, ensuring that you're always sending the most effective variation to your recipients.
Conclusion
After reading this article, you should now have a solid understanding of how to use the AB Test Automation feature in Uptics to optimize your email performance.
Start experimenting with different A/B variations and goals to find the best combination for your business.
Remember to regularly monitor your results and make adjustments as needed.
For more detailed instructions or troubleshooting tips, please reach out to our support team via the chat widget or directly at [email protected].
Empower your email campaigns with Uptics' AB Test Automation and unlock the full potential of your outbound sales efforts!
AB Test Automation FAQs
Q: Can I change the goal selection after setting up AB Test Automation?
A: Yes, you can modify the goal selection at any time in the AB Test Automation settings. Simply revisit the sequence builder and make the desired changes.
Q: How often does Uptics adjust the sending ratio?
A: Uptics continuously monitors the performance of your A/B variations and adjusts the sending ratio as needed. The AI makes these adjustments in real time, ensuring the optimal variation is sent to your recipients.
Q: Does the AI A/B Testing use up any Uptics Credits?
A: No, the AB Test Automation feature itself does not use up any of your Uptics Credits, however, if your goal is set to 'More Interested' the AI reply sentiment analysis feature does use up your Uptics Credits.