Speaker 1 (00:00):
Hey everyone, welcome to How to Cold Email Like a Pro 2.0. If you've seen 1.0, you're in for a treat. If you've never seen 1.0, you're in for a treat because this is a really big revamp to the original how to cold email like a pro, which tens of thousands of people have benefited from. So without further ado, let's get started. Now, if you're not aware, cold email is extremely lucrative. If done right, it's a channel that you can put $1 in and get $10 out. And just to prove it to you, top companies, literally the biggest brands in the world are using cold email to scale up. Even Google themselves, yes, are cold emailing. This is an example for their Google Cloud platform to get more business. So even the kings of email and the gatekeepers themselves use cold email to help grow their business, but the game has changed.
(00:50)
Okay? Emails are starting to get blocked, spam rates are increasing, inboxes are getting banned, domain reputations are getting destroyed, and warming products are also starting to get banned. Alright, here's just some examples. User suspended for spamming. This happens all the time now. And here's an example of a warmup product in the market, not upticks that has literally gotten banned. Okay? So it used to be that you could buy the cheapest lead list you could find, use a copy and paste email template and blindly send cold emails with any software and get results. But here's what cold email pros don't do. They don't launch a single cold email sequence, get zero results, throw their hands up in the air and then quit. Okay? It must used to be much easier. Now, this is what we're seeing a lot of people doing thinking that it's easy, it's still lucrative, but you got to do some things right?
(01:40)
So here's what the pros do. They launch several sequences, they get some initial results and they adopt their copy and their strategy and then they learn from it and then they scale up. So my dying promise to on this training is that you're going to get information that $5,000 courses don't provide. If you've been on my other training in the past, I'd like to add as much value as I possibly can given the time we've got here all. You're also going to learn how seasoned cold email professionals unlock unlimited growth using cold email, and you're going to have a secret cold email and outreach strategy to book as many highly qualified sales meetings as you possibly want, alright? And just in case you're thinking about, ah, this might not be worth it, I'm going to give you a little bonus here. If you stay until the end, I'm going to give you a nice little bonus here that you're going to receive just to stay until the end and watch the entire training because you're going to be more likely to implement it and get results, and then you'll probably think of uptakes later on.
(02:32)
All right? Which is obviously our goal. We want to help you, but obviously we're all trying to grow, right? So if you don't believe me, here's just some proof. In the past, Joe said, Hey man, your method is bananas. We had five people interested out of 40 or 50 cents, I think Daniel Malloy said, I'm six months into my sales career and I've only followed what you've said. I'm hitting 10 ish percent reply rates and some of my friends are dumbfounded how I'm doing it only up from here. Thanks Patrick. And then Brandon went on to say that he skeptical about cold email and he had zero experience in it, but he kind of laughed and said, it actually looks like Patrick knows what he's talking about. And then James said, straight up plug for Patrick, we made $1.2 million in four months using Tex this year in return, over 35 million for our clients phenomenal platform.
(03:16)
And I could keep going on and on about the training, the consulting, the coaching, the free advice that I give out there on the internet and show you benefits that people got from previous webinars or even just value from simple things like LinkedIn posts or I could even show you a lot of the testimonials and reviews and stuff like that from our software and how many users that we've got inside of our platform as of this recording, which is quickly growing and ultimately you get the point, right? So we've helped a lot of people. Alright, now if you don't know me, I'll introduce myself. My name's Patrick, I'm the founder and CEO of Upticks. I'm also a former six-time growth award-winning franchisee at a company called Sculpture Hospitality. I grew my market into a top 10 franchise in four years. All right? Then I took that success and I started an outbound agency.
(04:05)
I grew that into a seven figure agency over about a five month period from the time we were really took growth seriously. And I'm also a husband and a father to two girls. So I like to say hashtag girl dad. And one of my favorite sayings in life is there's nothing more. Sales can't cure. Money loves speed. So let's get going into it. All right, now it's time to learn. So here's what we're going to learn on this call. Cold email secrets. Secret number one, how to send cold emails that line in land in the primary inbox, 98.3% of the time. Nothing else matters with cold email. If you do not nail this concept, you can do everything else perfectly. If you don't get this right, you'll fail. Secret number two is how to use a little known human psychology element in your emails that demands a reply no matter who you're emailing, where you can 10 x reply by sending less cold emails.
(04:49)
And yes, this is actually possible. And secret number three is how to build a perfect cold emailing system with automation and AI so you can scale as soon as possible. And that cold email is just the tip of the iceberg. So nailing this secret is going to help you unlock those unlimited potential and the profits. Alright, so let's get into secret number one, which is how to send cold emails that land in the primary inbox 98.3% of the time. And as I mentioned, nothing else matters and you need to think of this stage. So we're talking about email deliverability, but think of it in terms of marketing. Marketing. The first stage of marketing is awareness. So think of landing in the inbox as your first stage of marketing, right? You're not going to get a customer necessarily just landing in the inbox. There's multiple things you got to do, right?
(05:27)
Which I'm going to go into in the next two secrets, but we'll get into this one first. So email deliverability is the number one reason people fail with cold email. There's nothing more important. And I like to say, if you fuck this up, you're going to be destined to fail. Okay? You got to get this right. So key number one, which I'm going to go over is building a decentralized emailing strategy that the email gods can't stop. Key number two is failproof technical setup to ensure that you don't self-sabotage your results. Key number three is using
Speaker 2 (05:56):
Proper email formatting to avoid the filters, spam and promo. And key number four is practicing safe sending habits and ensuring strong health across your email ecosystems. All right, so let's get into it. So threat level one key one that I like to talk about is decentralization. So what you should stop doing, if you're doing cold email now and you're breaking these rules, or if you're not you doing cold email at all, it's good for you to understand the risks here and what you don't want to do. So stop risking your core company domain. So upticks domain is upticks.io. We don't send cold emails from upticks.io, all right? You do not want to send your cold emails from one inbox. I've recently, a new prospect of ours actually in our deal pipeline, told me about how they're sending 30 million cold emails a month from one inbox and one email client provider.
(06:49)
So stop relying on one inbox, one email client provider. And what I mean by email client provider is the gatekeepers of email are Microsoft and Google. So stop relying on just one of them and stop using one client workspace. So if you have a company account with Google Workspace, stop just relying on one and stop using the same persona, IE, the same person's name that you're using to reach out to people. What you should start doing is basically the opposite, all that, right? Start using what we call lookalike domains. I'll get into that in a second. Start using multi inbox sending to spread your sending load. Start using Google and Microsoft both for your outreach efforts, and then start using multiple workspaces, multiple Google, multiple Microsoft. We're decentralizing and start using random persona names. So I'll get into this. Ultimately the power of one, by not decentralizing, you have a lot of risk.
(07:41)
So there's just a few little triggers here that can make the entire thing fail. This isn't what we want our strategy to look like. This isn't a sturdy strategy. So that's ultimately the goal. So from a decentralization perspective, let's say you have your domain host, GoDaddy name, cheap CloudFlare, Google Domains, that sort of thing. And I got a little typo here. Let's say you have eight here, it should be six. Let's say you have six domains you bought. So let's just say those lookalike domains instead of upticks.io, I might have get upticks.com or a.co variations that look like your existing domain, although not putting your domain name in these what we call lookalike domains is actually very beneficial as well. But to put it plainly, what we're going to do is we're going to spread those domains into multiple workspaces. Google, I just call this Google one, workspace one, Google Workspace two, and then Microsoft Workspace one.
(08:38)
So you would put two domains in each, okay? And this is a topic for a different day with some different training, but there's a strategy on what you want to use for Google and Microsoft. If your leads and your prospects primarily use Google, then you want to set up more Google. If they primarily use Microsoft, you want to set up more Microsoft, but within each workspace, then you're going to have domain one, domain two. So this is going to be your lookalike domain, one, lookalike domain two, domain three, domain four, domain five, domain six. And then within each of those lookalike domains, you're going to have two inboxes each. So domain one is going to have two inboxes. Domain two is going to have two inboxes. So in total you're going to have six inboxes with these split between different email client providers, okay? And what this is going to do is it's going to spread your risk, it's going to spread your load across multiple inboxes, multiple domains, multiple workspaces so that you don't run into issues.
(09:35)
It's easy to get if you're cold emailing because these systems are cracking down on potential spam. It's best not to have all your eggs in one basket. It's like investing in index or a mutual fund. Instead of having all of your money in one stock, we're spreading the load. I hope that makes sense. Threat level number two. So now that we have multiple domains, multiple inboxes, multiple personas, we need to make sure the technicals are set up. So there's three main things you need to make sure are set up, something called the DKMS, PF and D mark records. Essentially, without going into specifics on each one of these and reading these just right off the screen, which you can check out, these are security and safety protocols to prevent or to validate authenticity, to prevent spoofing, and it sends signals to the email client providers that you're a more trusted sender to put it plainly.
(10:29)
Alright? This isn't hard. It's a little bit confusing to understand at first, but understand, if you do not have these set up, you're basically destined to fail. This is outside of setting up the initial infrastructure. You can't land in the inbox and get results without having these set up. And I see time and time again, people failing with this. They come into upticks, they sign up, they get excited about launching some cold email because they saw one of my YouTube videos or something like that, and they come in, they launch a sequence and they say they submit a cancellation request because they say they didn't get results from one sequence and we go and check their domains and they don't have these things set up. We're not even getting into copywriting and strategies and tactics like this. So you got to have the elementary stuff set up first.
(11:17)
I can't stress this enough. All right, next is formatting the formatting of your emails. So ultimately what you want to avoid, you want to avoid links. Yes, Calendly links, yes, even the link to your website, okay? You don't want links there. You want to avoid images. Don't embed images in your emails, at least in terms of email number one, email Number two, you can get a little more risky the further on in your sequencing and outreach you get with some of these things. You don't even want to edit your formatting, your fonts, bullets, bolds, italics, your font sizes. You don't want any of that kind of stuff. You want to be mindful of potential spam trigger words. You do not want to send attachments. This just looks shady in general anyway, so attachments are like, it's like what am I downloading a virus here? So email client providers hate attachments and don't use a bunch of HTML inside of your emails, and I call it marketing software.
(12:06)
I'm not knocking marketing software, but they're famous for, they pump up emails with H tmm L, which make your emails super, super easy to filter into the promo tab first and then spam folder at the end of the day. You want as plain Jane text email as you can possibly get. And systems like upticks have a mode for plain text, emails, removes all this stuff automatically. Alright, threat level four is protection. So understand with your outreach, we call them sequences here at upticks, all right? You might call 'em campaigns, but one of the first things you want to do for protection and protecting your outreach, once you have those other things done, you want to make sure you validate all your emails and you want to validate these in real time. When you're sending emails, you want to validate the recipients inboxes and their email accounts to make sure that they still exist, okay?
(12:53)
And if you want to be super safe, you want to only email valids, but you could probably also email catchalls. Depends on where you're getting your leads from, alright? But what you don't want to do is you don't want to bounce your emails, okay? It's okay to bounce a certain amount, but the email client providers look at bounced emails like you're a spammer ultimately, okay? So they have all these things that add up to basically determine if you're a spammer or not and we want to do cold email. We don't want to spam, right? So you need to validate that's going to prevent bounces, but you're still going to have some of that bounce, alright? So you need, your system needs to detect that and it needs to protect you then in the future if your emails do bounce to your recipients. So your software should be removing those recipients from future campaigns at the end of the day, which I have in the middle here, is volume.
(13:37)
Volume kills all things in email. That's why we're spreading volume and spreading load across multiple inboxes, multiple domains, multiple workspaces, okay? So at that inbox level, you want to keep your volume to less than 50 emails sends per inbox per day. Okay? So that's threat level four protection. Is this stuff making sense? I hope it is. Can you see how decentralizing and spreading your risk across multiple domains, multiple workspaces, multiple inboxes, can you see how that would help de-risk the entire infrastructure of your cold email? Alright, I'm glad you think so we're going to keep rolling and the most important part that you want to remember is when you land in the inbox and get your emails opened, you can use that data later to unlock a treasure trove of follow-up and nurturing strategies to two, three, and even four x conversions maybe even higher, and I'll get to more of that in just a few minutes.
(14:31)
Alright? Secret number two is how to use that little known human psychology element in your emails that demands are replied no matter who your emailing, where you can 10 x reply route by sending less cold emails. And yes, this is possible, as I said before, this is the stage where now we're moving from awareness in the marketing funnel to consideration. This is where people will actually consider you because they're opening your emails. Once you're in the inbox, you essentially need a copywriting strategy that can turn a cold lead into a warm lead. It's still not a conversion though. That's coming up next. Okay? Key number one to this is using a desire based personalization and relevance to break down barriers with your prospects. Key number two is how to create an irresistible solution and offer without selling. And the key three is creating and using a pattern interrupt hook that compels a prospect to reply.
(15:19)
Alright, so let's dive in. Personalization and relevance don'ts. Don't build huge leadless, okay? You might be wondering what this has to do with personalization and relevance. Well, when you build your lead lists, you should build them in a way that you can tailor and match your copy on the basis of who are in those lead lists. So it has a lot to do with relevance and personalization in the way we write emails and you want to build smaller lead lists and you want them the basis of building those needs to be relevant with your copy. We don't want to use copy and paste templates and we don't want to mistake merge fields like inserting the contact first name or inserting the company name as personalization. We're way past that in today's era. Everyone knows that you can use those things with outreach. What you do want to do is you want to segment leads by persona.
(16:09)
As I kind of mentioned here, you want to map your copywriting strategy to that persona and then you want to map the person's problems and desires to the persona. So we'll get into that here, the solution and offer when we get into the solution and offer. What you don't want to do is you don't want to word vomit, you don't want to see words, you don't want a lot of words. You want to keep these emails as short as possible. You don't even want to pitch your solution. I know that sounds crazy, but we can pitch the solution without pitching the solution and I'm going to show you how. All right? So stay tuned for that. You don't want to brag about yourself, you don't need to brag about your achievements in an email, all right? You want to create curiosity in an email. You actually want the prospect to go out and visit your website if they visit your website.
(16:52)
If you're doing other marketing things like follow up with retargeting ads and stuff like that, they're going to go to your website. You want that stuff on your website, not in your email. You want to create curiosity. You don't want everything in the email. You want some allure and you don't want to write like a marketer. I see too many times people are trying to write ads and send them in emails. What you do want to do is you want to keep it short and punchy. You want to surface relevant problems and desires in the email. You want to make it all about them and you want to sound human. Okay? Now the hook, what you don't want to do now a hook is kind of like a call to action, but not really. I'll go in ad depth on this in just a sec.
(17:26)
So what you don't want to do, you don't want to ask for a meeting in an email, okay? You don't want to assume a date and time in an email that somebody will actually meet with you. You don't be assumptive, alright? And you definitely don't want to insert a calendar booking link into your email. You don't want to do any of these things. You want to show effort, you want to be creative and you want to give them something that they can potentially touch and feel something that's going to create some curiosity. All right? So let's dive into this. I'm going to put all this together an example. So I'm going to break down each section actually starting with the subject line. So what I suggest you do is you surface a relevant problem and these subject lines are easy. You don't have to do anything crazy with them, but it's basically the thing you're selling.
(18:11)
And this example, I'm talking about monetizing APIs, it just so happens that upticks is kind of weak in position in this area as I'm recording this video and I just decided to write about somebody prospecting me and monetizing APIs, but if you're selling me API monetization to surface A, you would just say something like, not monetizing APIs, okay, that's our problem. Or you could say API monetization problem or API monetization issue, okay? What you don't want to do is you don't need to put in the first name, you don't need to put in the company name, you don't need to do anything like that. Why? Because it looks like a marketing email and when it looks like a marketing email, it's a lot easier to ignore and we can't get those 10 x reply rates. Now, I don't like to be all doom and gloom with my email.
(18:58)
So although we lead with the problem angle here as a subject, once you open the email, not even open, but this will show up as a preview text on people's phones. So when I look at my phone and I get a cold email, we see the subject and we see the preview text. So this will show up. So we talk about desires, so we don't want to be doom and gloom. So now here's an example. Patrick was curious if monetizing a P not monetizing curious if monetizing APIs would help upticks grow. This is a desire, right? I'm the founder, I want upticks to grow. This is relevant because we should have more APIs and we should be able to monetize them. It's this simple, you don't have to do anything crazy. Look how few words that this says here in the form of a question.
(19:52)
Okay? We want to get them thinking, thinking about the problem, thinking about what they want, what do they want? They want to grow and this is the way they're doing it. And you're selling, of course, Monet monetizing APIs. Now if you're selling high ticket or you have a small total addressable market, you could go a step further. This doesn't really require individual lead research. You can basically automate this, but if you have high ticket or small TAM as we call it, you may want to do individual research on your prospects to show that you put in more effort because you can invest the time into it. It's higher ticket and you can't burn through leads. So you might want to do some research and maybe you researched me and you looked at my LinkedIn page or something and you notice that upticks was bootstrapped and that we're a profitable bootstrap business, which is pretty unheard of in the software space.
(20:41)
So maybe you'd say, Patrick, congrats on bootstrapping upticks to profitability, but was curious if monetizing APIs would help the cause. So we're basically saying the same thing, but we're showing them what we put in a level of effort into it. This actually helps tremendously in your email. People know that they're not just a number at this point, but if you do want to automate, you can still personalize with this line here. The second line, so in this example asking, so Patrick was curious of monetizing APIs would help upticks grow asking, because I noticed on your website you don't have any API documentation and your pricing plans aren't monetizing integrations yet. So you could know a lot of this information on the basis of just doing a little bit of research. You could have a VA do it. You don't have to research every single prospect LinkedIn page or anything like that. And you might actually be able to do some of this personalization. The basis of how you're building leadless, I don't know your business necessarily, but there's certain ways you can build leadless to gather this kind of technographic type of information.
(21:43)
If you're familiar with cold email and you've done it in the past, you might say, well Patrick, you broke a cardinal rule of putting the word I look don't obsess over not putting I where I think it's okay to use the word I in an email is when you've showed somebody you've done some work or you've show them that you're willing to do some work that helps. And you might think this email transition is a little clunky. That's actually intentional because we want it to sound not like a marketing email. We want it to sound like a personal email. Now moving on to the solution offer, this is where we sell your thing without selling your thing. So we're going to transition, say companies who build even a basic API and integration infrastructure or find, they immediately can expand services, broaden market reach, market reach, create strategic partnerships, increase customer retention, and ultimately drive adoption and sales.
(22:32)
So notice a few things. Basic, I'm risk reversing. Obviously people don't want to reply to emails, they don't want to be sold, they don't want to put in the work to get these desires even. They're like, oh man, this is just another thing to do. So companies who build even a basic API and integration infrastructure find they can immediately fast results, fast results, reverse the risk and the pain that it's going to take to implement something like this. And then benefit, benefit, benefit, benefit, benefit. We're not selling features. Notice, we're not saying we do this, we do that, we do this, we do that. We're selling the service. This is everything that your solution does. So it's selling what you do without directly selling what you do. We're not pitching ourselves, we're not bragging about ourselves, we're not doing any of that. We didn't put any testimonials in there.
(23:22)
We didn't say we helped Google increase their sales 5% or all these big logos, which is great, but have that on your website, create some allure. You don't want to word vomit into your email, you don't want them to have everything. You want them to go research your company. So this is how we write a solution and offer without pitching. Now the hook, the hook is the big thing that's going to help you get replies. Alright? So this example, I put together a custom strategy and calculator on how upticks can monetize and grow by adding a simple API and integration infrastructure. So I use the word I again, but I'm showing 'em willing to do some work. And in this case, the hook is a custom strategy and calculator. People love things that they can touch and feel, especially analytical types. And even if you're prospecting, people aren't, don't have a proclivity to be analytical.
(24:12)
Come up with something maybe other than a calculator you could share with them. Don't share with them an ebook or a newsletter or something generic. Be creative with this. If you're an agency, come up with local SEO ranking system that you could share with them. So if they reply back to you. So one, this is going to create curiosity. They want to know what's on the other side of this wall that you're putting up. And the wall is that you want them to reply. It's not a paywall, you just want to reply out of them and they just want to see what is this custom strategy these guys have or are willing to put together?
(24:50)
But you want to create that curiosity. Don't just give it to 'em right in an email. Make 'em reply and then even when they do reply, if they ask for it, you want to want to get back to them really quick. Alright? So you want to be able to turn these things around really fast. You'll even have some prospects that say, yeah, sure, if you can send it to me in two hours, I'll take a look at it, right? Some prospects will be assholes like that. But be ready to turn these around fast. Make this like a five minute task. Make something repeatable, easy. We have a calculator and a system, they're a little newsflash. The bonus I'm going to give you is actually a little strategy and calculator that you can use to envision how you get these benefits and that's what you'll do with your prospects. And then of course we're talking about the overall arching desire, monetizing and growing. And then your call to action doesn't need to be anything crazy. Do you mind if I share it with you again? I used I, I'm just referencing this calculator, this work I'm willing to put in and then a risk reversal, no strings attached. So that's putting it together. It's all about copywriting. Getting people to consider landing in the inbox is awareness. Getting people to consider is all about copywriting strategy.
(26:03)
Is this stuff making sense? Can you see why this converts higher? If you've done cold email in the past, how is this different than how you're currently writing? This is how we get much higher reply rates. Hope you can see that if you haven't done cold email in the past, I hope you can see having maybe received cold emails and you've probably received bad cold emails, how this might result in better results than what you've seen other people cold emailing you, how this might actually appeal, right? Alright, secret number three is how to build a perfect cold emailing system with automation and AI so you can scale as soon as possible. And as I mentioned, cold email is just the tip of the iceberg
Speaker 3 (26:42):
And this part is where we can unlock unlimited potential profits with this simple strategy. This is where we get into conversion, okay? An email that lands in the inbox is the awareness. A good written email is where we can get consideration. Conversion is where we execute on an entire process and make it nearly impossible not to grow and scale with cold email with limited money and effort by doing these five key things. And it seems like a lot, it's actually not a lot. Key number one is to arm yourself with the right weapons for the job, the right software. Key number two is launch your first sequence campaign, gather data, then adapt for the long haul. Key three is building a long-term follow-up and nurturing strategy to maximize conversions. I see too many people obsessed with just sending more and more cold leads. Cold leads can be very lucrative, but only if you build and do this, right?
(27:34)
Otherwise you're just going to waste your time and waste your money. You have to do this. And systems like upticks makes this much easier. Key four is managing or training team members to execute to a T in this process. And key five is doubling or tripling your results by using a multi-channel method to accelerate sales faster. Alright, so some people think with cold email you can use any old email and marketing software. I talked about this a little bit ago, but you cannot just use some plain Jane run of the mill marketing software. Drag and drop designers bloated HTML systems that don't do the job it's intended to do. These marketing softwares are good at sending marketing emails, marketing emails to people who opt into a marketing list that is not your cold email crowd. And all those softwares are good at what they do.
(28:20)
They aren't good at cold email. And there's a number of technologies behind the scenes for cold email tools such as an upticks. We help with much more than that, but I'll get into some of the features that you want to implement to make sure that you can land in the inbox. Some people think you can find the cheapest cold email software out there. So if you're using a marketing software, you want to stop, you might be tempted to go find the cheapest cold email software out there. That's a big mistake because not all softwares are created equal. They can actually sabotage you. All right? And then they think you can blast thousands of emails at once. You can't do that. Okay? We need to spread the send load and from any lead database, not all data is created equal. We need to have good data when we reach out to people and using the same copy and paste email.
(29:04)
Now based on the secret number two, we went through with copywriting, that's one step, but we can't use that same email over and over and over and over again. I'll get into a solution of what we would do want to use and then they think that cold leads are going to turn into hot buyers immediately. This is not wrong. All of this is deadly wrong. Alright? The truth is pros cold email pros and it doesn't take that much to be a pro. Use a software designed to solve the challenges of cold email so they don't have to deal with the aftermath of bad software. What you don't want to do is go spend a ton of money on software, go spend a ton of money on leads, go spend a ton of time setting up this whole thing, writing copy, getting ready to set up, launch it, and then all of a sudden go, oh my god, this isn't working.
(29:50)
And at the end of the day, it's probably because your software sabotaged you. And the other truth is that you need to use human-like sending patterns to land in the inbox. If you're going to do cold email, you have to use human-like sending patterns. And this is a big differentiator between marketing software and a good cold email software like Upticks. You also need to validate those emails in real time to eliminate email bounces so you're not bouncing emails and looking like a spammer. You also need to use that dynamic content rotation, what we call spintax to fly under the radar. What spintax is, if you think of each line of that email that I went through, spintax rotates the verbiage of each of those lines. So each email looks unique to each recipient because the email client providers like Gmail, Microsoft, they're doing their best to filter emails in real time and when they see the same email going out over and over and over again, it makes it really easy to filter your emails.
(30:44)
So you need a concept called spintax and you need to distribute those email sends across all of those inboxes, all of those domains automatically to that'll help. All this will keep your deliverability high. And the truth is the pros, they know that cold email is just the tip of the iceberg. It's just the beginning. Even when we do all of this stuff, cold email is just the beginning, which is why we need to manage and look at our analytics. Here's a little example. When we initially launch emails, what we want to do, we want to test, right? So email number one, you might have an A test email. Number two, you might have a B test. You want to write your copy in a specific way to test different variations and see what gets the better results. Now your open rates here, you see in this example we're about the same.
(31:34)
I'm going to draw your attention to click, excuse me, reply rates in this example, 9% reply rate on A, which is actually really good, but we got a 24% reply rate on B. I'm not promising you, you can get these kind of results. Everyone's offer is a little bit different and we're professionals at this, but we want to identify copy that resonates more with our prospects. And once we do that, we want to iterate our sequences over time to optimize for results. So what we do is we would take this version, this would become our control, and then we'd start a C test. And then that C test would be a variation of this data to do that. And then how cold email pros two x is, they do that long-term nurturing on autopilot. So what you can do in a system like an upticks once you've launched your initial outreach, upticks actually is a nurturing machine.
(32:27)
It's a sales automation machine. You can nurture your prospects without lifting a finger by automatically enrolling them into other sequences. I'm not going to go into depth on this, just understand, nurturing and follow-ups are the outside of landing in the inbox. Getting your copyright nurturing and follow-up is going to be what makes or breaks. So you can nurture on the same channel with email 'em cool off for a little while, but eventually what you're going to find and where you could three x extra results is start implementing multi-channel. So maybe you take those analytics stats data that you collect from email, and if you have a team or you have an agency or a freelancer or VA who can pick up the phone and make a dial on the basis of that email activity, when you know that the prospects have engaged and opened and read your emails, then you can dump them into a calling campaign.
(33:17)
If that fails, you can automatically put them and say maybe a LinkedIn or a social outreach campaign and you can do all of this stuff basically on autopilot and that's how they four x, right? So two x is about long-term, three x is about channel, multi-channel, and four x is multi multi-channel. Alright? That's how they do it. And right now you might be thinking, Patrick, this sounds great, but what software are we going to use? Who the hell is going to manage all this and how do I get them trained on all of it? Alright, so it's probably not a news flash right now, but ultimately all I can do is show you this stuff. I can only show you the door. You have to decide, do you want to take the red pill here or the blue pill? Okay, this is the tip of the iceberg my friends.
(33:59)
Alright, so I've given you a lot of information, a lot of potent information that people stumble and trip and they fail with this stuff for a long time before they come to us to find. You stumbled across this video and you just skipped a huge line, but ultimately I only have so much time to show you what you need to do from here to actually implement this. If you got value from this webinar, then I would love for you to consider and check out upticks and where you can learn all of this and implement all of this is our robust software. But first of all, understand we have three cold email full on courses built inside of our learning portal. Our product called Ramp Up built natively inside of our platform. The first one is a cold email masterclass for beginners where you can learn the ropes.
(34:43)
Then there's the cold to gold email method. This is where you get attention, where we go deeper on these personalized and relevant emails. And then the third one is scaling cold email. This is where we scale up. And as you can see here at the time of this recording, there's 27 lessons here, 42 63. So whether it's you, whether it's an employee, whether it's a partner, whether it's an agency, whether it's a va, whoever it is, when you sign up for Upticks and subscribe, you're going to get access to these and I'll show you where to get access to 'em. Alright? And if you aren't familiar with Upticks, this isn't a whole presentation on upticks. To put it short, upticks is what's called the Infinity Gauntlet of sales. These are not my words. These are actually, I think Brandon Newsome's words. One of the testimonials in the beginning of this training, he called Upticks the Infinity Gauntlet of sales because Upticks gives you everything you need to sell, generate revenue, and dominate your market all in one convenient spot.
(35:37)
And just to prove it to you, upticks is a sales CRM. It's a robust CRM for almost any business, especially SMBs to manage your entire sales and even your business. Out of Upticks is a sales sequencer. So it's got sales automation built into the platform. We really, really specialize on outreach, multi-channel. All these email deliverability features a number of things, even number of things I didn't even talk about on this call. Upticks helps you land in the inbox and helps you with multi-channel sales. Alright, at the time of this recording, we're also in the process of building a lead database with hundreds of millions of records. We currently have an email finder technology and validation, but by the time you're probably seeing this, we likely have a full on lead database built into the system where you can just find leads and then start your outreach.
(36:22)
We've got dialer and SMS, we've got email warming. So once you have those lookalike domains, you have to build a sending reputation up between all of those lookalike domains and all those inboxes. This product helps you do that. Then we have a sales chat hub so you can collaborate with your team in real life and even use chat GPT built with a persona builder to help you write your copy, your sales copy really fast. And then we have an AI sales assistant that actually helps you take your copy to the next level and helps you implement certain strategies that we know how. And we've built that into our technology to help you basically finalize your cold emails. And we have the ramp up product, the course and learning epicenter. And by the time you're watching this, probably much more. Alright, so this is why Upticks is called the Infinity Gauntlet of Sales.
(37:05)
We have a lot of tools, all folks on sales outreach and a little bit of marketing. And you can get access to Upticks and Register 14 days free. All you got to do is scroll down. There's going to be a button that looks like this where you can get 14 days free. And just so you're aware, there's no contracts you can cancel anytime and it doesn't even require a credit card. So you can check it out and try it absolutely free. Now to get access to those ramps absolutely free, those ramps, which we have, the three cold email courses we do require a quarterly subscription with our software. Alright? And each ramp coincides with our starter growth and scale plan. I'll let you check that out on our website. It's listed in the pricing page, but the ramps are free. We've sold these courses for thousands and thousands of dollars up to $6,800 in the past and we're just giving it away for free.
(37:52)
We just ask for a little bit of a commitment to share these robust strategies with you guys. Okay? So my friends, there's only two ways to win the game of sales. It's by arming yourself with the right tools, the right weapons, and building razor sharp skills, both of which you can do with upticks uptick is one tool, rule 'em all. You can learn from the world's best sales minds with our ramps. And I like to say emerge victorious against all odds. And again, CRM, automation, outreach, email warming, find leads, AI sales assistant courses. Okay? If you still have some questions, lemme try to fix that. You might be asking, Hey, can I get a demo of this software? When you sign up for the trial, you're going to have access to help you onboard and implement the software that's better than a demo. Okay? And it's 14 days free anyway.
(38:41)
There's no risk, no credit card if you don't want to sign up yet, which I would discourage of course, but don't just take my word for it. You can always check on our website, we have an on-demand demo, okay? You we go into more detail on the software itself there. You might be wondering what kind of support we have. Our subscriptions come with email chat, knowledge center, global ramps, guided checklist, product tours, almost everything you need to be successful with upticks and your strategy. And then you might be wondering, well hey, this sounds like a lot, will you help me set this up? We have three options. You can do it yourself using all the resources I talked about above, plus those courses, those ramps that I talked about. Or you can do it with us by learning the courses and then accessing our coaching and consulting calls, right?
(39:22)
First, you need to sign up to get access to these things at the software anyway. Or three, you can help. You can have us implement all of this for you. We do the implementation part, you take it over from there and you can learn more inside of the onboarding ramp inside of Upticks. So those are a few questions. Now for your free bonus, check your email since you stayed until the end. There's going to be a link in there where I'm going to share a strategy document along with a video to help you build and plan an outreach strategy. Okay? It's very robust. Alright, so thanks for staying till the end. That's all I have for you today. Again, my name is Patrick Spielman, I'm the founder and CEO of Upticks. I appreciate the time and attention here today, and I hope to see you soon in the upticks world. And nonetheless, either way, happy hunting and we'll see you guys soon.