Email validation is the process of verifying the accuracy and existence of an email address.
While Uptics has its own suite of Email Validation features discussed here, this particular article breaks down some specifics on the different types of email verification statuses or codes that may returned when this service is used.
This process helps to ensure that the emails you send will reach their intended recipients and that your email campaigns will have a high deliverability rate.
There are several different email validation statuses that can be returned and assigned to an email address when the validation is run, each with its own meaning.
Valid: A valid email address is one that is properly formatted and can receive email. This status indicates that the email address is likely to be active and that messages sent to it will reach the intended recipient.
Invalid: An invalid email address is one that is improperly formatted or does not exist. This status indicates that messages sent to the email address will bounce back and not reach the intended recipient.
Catch-All: A catch-all email address is one that is set up to receive all emails sent to a domain, regardless of the intended recipient. This status indicates that the email address may be active but may also receive a large amount of spam.
Unknown: An unknown email address is one for which the validation status cannot be determined. This can occur when the email address is new or when the validation process encounters a temporary issue with the email server.
Spam Trap: A spam trap email address is one that is set up specifically to catch spam emails. This status indicates that the email address is not an active recipient and that messages sent to it will likely be marked as spam.
Abuse: An abuse email validation status indicates that the email address is associated with a known spammer or has been reported as abusive. It is important to avoid sending emails to these addresses.
Do Not Mail: A do not mail email validation status indicates that the email address is associated with a known spammer or has been reported as abusive. It is important to avoid sending emails to these addresses.
In conclusion, understanding the different email validation statuses is an important part of ensuring the success of your email campaigns.
By identifying and removing invalid and other potentially harmful email addresses, you can increase the deliverability of your emails and ensure that your messages reach the intended recipients.
Additionally, by avoiding spam traps and hard bounces, you can protect your sender reputation and ensure that your emails are not marked as spam.